Copywriting: B2B vs B2C

Copywriting B2B B2C

Copy is the lifeblood of any business, whether you’re running a local corner store or planning to dominate the global market. Some say that copy for business to consumer (B2C) is completely different than business to business (B2B). We are here to argue that we don’t think that’s quite true. We believe that you can […]

How to tell your clients you’ve raised service rates

GatherKit How to tell your clients you've raised service rates

You know it’s time, and you’ve finally made the decision. You’re going to raise your service rates. That’s easy with new clients who don’t know you. But with ongoing clients, it may sound like a small change, but it can make a big difference. You may be feeling apprehensive about approaching your clients and telling […]