Embracing Accessibility: How People with Disabilities Experience Your Nonprofit Website

How do people with Disabilities access your nonprofit website

In the vast realm of the internet, the concept of accessibility might seem like an unassuming corner. Nonprofit organizations have a unique opportunity to create a significant impact through their websites. However, it’s crucial to remember that not all visitors experience these online spaces in the same way. In 2021, the Pew Research Center’s data […]

How to Create Engaging Visual Content for Your Brand

How to create engaging visual content for your brand

Creating engaging visual content for your brand is not just a trend; it’s a necessity. With attention spans shorter than ever, brands need to grab their audience’s attention quickly and leave a lasting impression. Visual content offers a powerful way to achieve this, to convey your brand’s message, values, and identity in a matter of […]

Crafting Irresistible Web Copy that Converts

Crafting Irresistible Web Copy that Converts

In the ever-evolving landscape of the digital world, crafting web copy that captivates and converts is an art form worth mastering. Your website’s copy is more than just words on a screen; it’s a powerful tool that can empathize with users’ problems, convey your brand’s essence, and create real transformation. Let’s explore a few strategies […]

Versatile Types of Content to Include in Your Marketing

content types for your marketing

In our fast-paced world of digital marketing, creating compelling content is vital to capturing the attention of your target audience. Content marketing allows you to connect with your customers on a deeper level, build brand awareness, and drive valuable conversions. It’s important to diversify your content strategy by incorporating various types of content. In this […]

The top project management mistakes and how to avoid them

project management

Embarking on a web project is an exciting endeavor, filled with creativity, innovation, and the promise of a successful digital presence. But the path to success is often paved with challenges, some of which can be attributed to some simple project management mistakes. In this article, we’ll delve into the top web project management mistakes […]

Best Content Creation Tools and Resources for 2023

Best content creation tools and resources

Standing out as a content creator can be a real challenge. You may wonder how to make your content captivating and competent in the ever-evolving digital world. But with the right tools, you’ll have everything you need to thrive. Let’s dive in and see how these tools can support your content creation journey. Content creation […]

Is AI a Threat to Web Design and Development?

AI for web design and development

Yes, to a certain degree. And I’m not trying to be overly optimistic. Consider the industrial revolution. While automation did replace many low-skilled jobs, it didn’t completely eliminate manufacturing. Similarly, AI will compete with low-skilled services, leaving room for those with specific skills, knowledge, and the ability to provide niche or custom solutions. I started […]

How to speed up your team’s content creation process

Collecting and organizing content with your client can sometimes be a daunting task, especially with multiple stakeholders involved. However, as the project manager, it’s crucial to ensure a smooth content collection process that doesn’t become a bottleneck. Provide Guidance Educate the client about the importance of content and its impact on the website’s success. Offer […]

Project Management: Why Relationships Matter

relationships in project management

Building a strong relationship with your clients is key to long-term success. The positive reviews and word-of-mouth recommendations that have contributed to the success of Brave Factor are a testament to the importance of positive client relationships. Embracing the concept of playing the long game, rather than seeking quick wins, is a fundamental principle that […]

How to test your content to see if it is any good

content testing

Content is the backbone of any marketing effort. Whether it’s a website, a social media post, or an email newsletter, the quality and effectiveness of your content can make or break your marketing endeavors. But more importantly, we want to ensure that content delivers to its audience. Content testing data informs us about how to […]