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How to Create Engaging Visual Content for Your Brand

How to create engaging visual content for your brand

Creating engaging visual content for your brand is not just a trend; it’s a necessity. With attention spans shorter than ever, brands need to grab their audience’s attention quickly and leave a lasting impression. Visual content offers a powerful way to achieve this, to convey your brand’s message, values, and identity in a matter of seconds.

Undoubtedly, content with eye-catching visuals performs better than without elements. Humans are more likely to stop scrolling to look at a photo or watch a video than to read a post. 90% of information processed by the brain is visual, and the human brain processes images 60,000 times faster than text.

Types of visual content

Visual content comes in various forms, each catering to different preferences, platforms, and communication goals. Here are some common types of visual content:

  • Images
  • Infographics
  • Videos
  • Memes and GIFs
  • User-generated content
  • Presentations and slides
  • Interactive content; such as quizzes, polls, interactive maps, and calculators
  • Virtual Reality (VR) and Augmented Reality (AR)
  • Live-streams

Tips for creating engaging content

  • Know Your Audience: Understand the demographics, interests, and preferences of your target audience. This knowledge will guide your content creation process and help you create visuals that resonate with them.
  • Use high-quality photos and videos: The visual content you share speaks about your brand’s professionalism and commitment to delivering valuable experiences. Crystal-clear images and well-produced videos not only enhance the aesthetic appeal of your content but also convey a sense of authenticity and credibility.
  • Choose attention-grabbing thumbnails for your videos: When sharing videos across social media platforms, the initial frame of your video typically serves as the thumbnail or cover image for display. However, this starting frame might not capture the most captivating or accurate representation of your content. Take the initiative to manually select a thumbnail or, you can create a custom one.
  • Don’t use too much text: Although text can be a great way to communicate information, it doesn’t visually appealing. The excessive text makes viewers overwhelm. Remember, show, don’t tell, is a good guideline to create by.
  • Add your logo: If you’re planning for your visuals to be widely shared, then adding the logo is the best option. Great branding is noticeable without being overly conspicuous. You can put your logo in a corner or the outer frame. In cases where your logo’s color clashes with the visual’s composition, consider selecting a grayscale or neutral version.
  • Leverage Storytelling, not just the visuals: Storytelling is a powerful tool for creating emotional connections with your audience. Develop narratives that align with your brand’s values and resonate with your audience’s emotions. Whether it’s through images, videos, or infographics, a compelling story can turn passive viewers into engaged followers. Find out how you can tell a good story in your content.
  • Use free tools and resources: Choosing a photographer or graphic designer to create personalized content is typically the best way. But, if the budget is tight, or you need additional tools, check these free content creation tools and free design resources
  • Follow the trends: Stay up to date with the latest content trends is essential. This not only ensures your connection with your audience but is also a great source of inspiration.
  • Let brand followers generate content for you: One of the effective ways to enhance your visual content is by encouraging your brand supporters to create content for you. You can inspire followers to share photos and videos with their friends, asking them to tag you with a specific hashtag or contribute directly. This boosts engagement and community building. Also, you can use social media listening to find user-generated content to help you gather unique brand mentions related to your brand. (Just remember to reimburse your followers in ways that are appropriate! No one likes feeling like they are taken advantage of and people aren’t clueless.)

Crafting engaging visual content requires a deep understanding of your audience, a clear brand identity, and a willingness to use new resources and trends. Remember, in this fast-paced digital world, captivating visuals can be the key to standing out and leaving a lasting impression.

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