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Setting a Web Project’s Goals

GatherKit Setting a Web Project's Goals

Setting project goals is crucial when it comes to managing a web project. Figuring out what you want to accomplish is the first step in determining the success of your project. It may be tempting to skip this process to get started quickly, but setting clear project’s goals will speed up the process, hit your deadlines, and create a better website.

Why create goals?

The goal of a website is to convey a message, inform a target audience, and engage with a viewer to inspire them to take the desired action. For this to happen, the project must have clear goals from the beginning so they can be measured later on.

Work through these questions at the beginning of your web project:

  • What is the goal of the website? 
  • What are the important milestones that you need to hit? 
  • When is the final deadline? 
  • What does success mean?
  • What is your primary and secondary call-to-action?
  • What are all the technical requirements for this project?
  • What is the design creative brief?
  • Any other requirements?

When planning the target audience:

  • Who is using this website?
  • What are their goals? 
  • What are they trying to accomplish? 
  • What is stopping them? 
  • How does your client help them? 
  • How can we help them achieve their goals on the website?

Your job is to ensure that this web project goes smoothly. Work through these questions before any project to make sure you and your client stay on track through the lifetime of the web build.


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