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The Creative Agency Owner’s Must-Read Book List

If you are running a creative agency or a freelancing business, you probably know knowledge is key to success. Here’s our list of the top books if you’re an aspiring or practicing professional in the digital creative world.

The Win Without Pitching Manifesto


If you can only buy one book to better your business, get this one. This book changed the way I approached sales calls and increased my confidence within my agency. The Win Without Pitching Manifesto presents twelve steps that owners of creative businesses can take to be unique from their competition, keep the high ground in their client relationships, and win projects without writing lengthy proposals.

Start With Why: How Great Leaders Inspire Everyone To Take Action


We all know what we do, but very few businesses can clarify the Why. This book explores how great leaders exist and how we can create more connections with the brands we work with.

Influence, New and Expanded: The Psychology of Persuasion


In the new edition of this highly acclaimed bestseller, Robert Cialdini explains the psychology of why people say yes and how to influence them ethically in business and everyday life. He uses memorable stories and relatable examples makes this subject easy to understand and apply.

The Decision Book: Fifty Models for Strategic Thinking


Every day, we face the difficult questions: How do I make the right decision? How can I work more efficiently? What do I really want? This book gives you 50 decision-making models used in MBA courses that you can apply in your business.

1-Page Marketing Plan


If you didn’t go to business school, this is a good, basic book that covers the basics of business and marketing. The goal: to simplify your own marketing plan to one page that makes it easy to act on.

Creative Strategy and the Business of Design


As a creative professional, we need more than just design skills. We need to understand business. This book gives you a foundation for running the business of your creative agency.

*Note: Amazon affiliated links abound

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