How to ask for final copy without confusing the client
Define what “final” means, who owns it and how it should arrive.
“Please send final copy” sounds clear to a delivery team and vague to almost everyone else. A better request identifies the page, structure, decision owner and review state so the client can respond correctly the first time.
Break the request into page-level pieces
Ask for homepage headline, supporting paragraph, primary action and proof points rather than “homepage copy.” The structure shows the client how the material will be used.
For repeated content, request one approved example and the complete set in a structured format. This reduces manual interpretation and inconsistent entries.
- Page or component name
- Required fields
- Length or format guidance
Explain what final means
Final should mean approved by the named decision-maker and ready to place, not simply the newest draft. Say whether the studio will edit, proofread or only implement.
If legal or compliance review is required, put that approval before implementation rather than treating it as a final-day surprise.
- Named approver
- Editing responsibility
- Required legal or brand review
Preserve one source of truth
Choose one collection location and discourage updates across email, comments and multiple documents. Name the version or timestamp the team will use.
In Gather, keep received and reviewed as separate states. That small distinction prevents a delivery schedule from relying on a file nobody has checked.
- Canonical document or response
- Version/date used for production
- Change process after approval
