Client kickoff questionnaire.

Get the decisions that shape a project before building the wrong thing.

Agencies and consultants starting a new client engagement.

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02 / REVIEW & KEEP

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KICKOFF BRIEF — [Project]

Primary outcome: [Primary outcome]
Audience: [Intended audience]
Final decision-maker: [Final decision-maker]
Main constraint: [Main constraint]

Questions to resolve:
1. What should a successful visitor or customer do?
2. What must remain from the current process?
3. Which deliverables are included in the agreement?
4. Who supplies content and who approves it?
5. What could block the schedule?
6. Which decisions are still open, and who owns each?

Review every field before using the draft. This page does not send messages or change any account.

A THREE-STEP WALKTHROUGH

From blank page to next action.

01
Start with one business outcome and the people the work serves.
02
Translate broad preferences into concrete decisions and examples.
03
Finish with an owner and next step for each unanswered question.

TAKE THE NEXT STEP

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Client kickoff questionnaire.

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Your draft

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