A client content request email that names the missing items
Write a short, specific follow-up using the free Gather checklist, without asking the client to resend everything.
When a website stalls, “just checking in on content” rarely tells the client what to do next. A better follow-up names the remaining items and ties them to the next piece of work. Start by reviewing what you already received so the message acknowledges progress.
Verify the gap before writing
Open the latest files and answers. Separate items that are missing from items received but still waiting on your review. Do not ask the client for a replacement simply because you have not checked the original.
In Gather’s free checklist, update each status. Its downloadable request gives you a starting list of what is outstanding. Tailor that list to the actual page names and owners in the project.
- Missing: not yet supplied
- Received: arrived, awaiting your check
- Reviewed: checked against the request
Use a request the client can answer
Example draft: “Hi Alex, thanks for sending the logo and service descriptions. To prepare the homepage layout, we still need the approved homepage headline and the three selected team photos. Please add the copy to [document] and share the photos at [folder] by [date]. Could you confirm who will approve the homepage text?”
Replace the names, links and date. This example deliberately asks for a small, concrete set of inputs. If different people own the items, group the requests by person so a single recipient is not left to guess who should act.
- Acknowledge what has arrived
- Name the remaining item and format
- Ask one clear question about timing or ownership
Explain the schedule dependency calmly
State what the missing input blocks: “We can start the homepage layout once the approved text and selected photos are available.” Avoid inventing urgency or promising a delivery date that the team has not checked.
Download and review the request before sending it from your own email. The free tool does not send reminders. When the reply arrives, check the materials and update their status. For ongoing collection, create a tailored Gather checklist and keep the requests together.
- Name the next dependent task
- Confirm timing after the client replies
- Keep received and reviewed separate
